PPC Company

If you’re looking for an expert PPC management company that can generate leads and reduce your cost per lead (CPL) — look no further. We’ve been delivering results to clients since 2002, the year PPC marketing was born.


PPC management requires strategic skill and meticulous implementation overseen by experienced PPC managers. From keyword research and strategy to A/B split testing, our professional PPC management services continuously improve your campaign.

If you’re wondering why PPC isn’t paying off for you, talk with us to learn why we’re the best PPC agency to boost your lead generation and revenue.

Get Your PPC Campaign on the Road to Success

Pay-per-click (PPC) advertising is a faster route to increasing website traffic and generating leads than SEO. In exchange for paying each time a visitor clicks on your ad, PPC lets you jump to the head of the line on Google and Bing. With the right budget and strategy, you can obtain immediate high visibility for even the most competitive and lucrative keywords.

Higher Web Solutions, a leading PPC management company, possesses unparalleled experience and skills in PPC campaign management. We help your business grow by delivering measurable, cost-effective and quick results. When you work with us, you get:

More Sales Leads and Online Revenue
This is why most clients invest in PPC to begin with, but continuous campaign improvement and expert tactical management are required to boost click-throughs and conversions over time. Our professional staff of PPC management specialists knows how to accomplish this.

Better Sales Leads and Online Revenue
Higher Web Solutions tests every campaign with the goal of reaching an ever more relevant target audience, as well as an ever-larger one. Better-quality click-throughs lead to better sales leads and bigger orders. Through continual refinements in keyword selection, ad messaging, landing page content/design and technical campaign management, we find better audience segments.

High Campaign ROI
The impact of more PPC leads and better PPC leads: more sales and better bottom-line results. We earn our fees by producing profitable results for clients.

SEO Insights
Higher Web Solutions uses the results of PPC campaigns to strengthen SEO campaigns. PPC provides useful keyword data, an understanding of the effectiveness of various calls to action and promotional offers, and information about the popularity of various client products and services. SEO and PPC are powerful Internet marketing tools on their own, but when we merge them, we often see results greater than the sum of their parts.

Improved Sales Performance
We encourage our clients to keep their sales leadership teams wired into our PPC campaigns. This gives client sales departments valuable insight about which products and services are drawing attention, and which offers generate interest. In addition, because we validate PPC inquiries by reading every form and listening to every phone call generated by the campaign, we draw the client’s attention to high-quality leads, empowering them to take action while the leads are still hot.

Branding Benefits
PPC is an extremely affordable option for extending brand awareness and building brand credibility. During our PPC campaigns, search engine users see the client’s name repeatedly for search queries related to what it sells. Even when no direct or immediate conversion from a PPC ad occurs, the totality of ads in the campaign adds up to an ever-increasing pool of target prospects favorably disposed to do business.

Competitive Edge
Higher Web Solutions’s PPC campaigns give our clients visibility over competitors on SERPs (search engine results pages) and prevent competitors from acquiring click-throughs on searches for your branded terms. Although competitor campaigns (campaigns targeting another company’s branded terms) are not a good practice, many companies engage in them, costing reputable companies like yours leads that should be coming to you.

PPC Management Pricing

PPC management pricing varies depending on the complexity and scope of the campaign. The more keywords involved and the fiercer the competition, the more time, work and strategizing are required to meet your campaign objectives for click-throughs and conversions.

But regardless of the scope and challenges of your campaign, our trained PPC team applies all of its skill and experience to make sure your entire PPC cost is a solid investment in lead generation or online revenue generation.

PPC Management Fees

There are two parts of our PPC management cost structure:

  1. A one-time setup fee is applied at the outset of the campaign, which covers all of the prep work we need to do prior to a launch or relaunch. Setup fees are always different because the amount of setup work varies depending on the situation. For instance, e-commerce stores with hundreds of SKUs spending $10,000 per month require more preliminary work than a local plumber marketing in one or two suburban cities spending $1,000 per month. If you’d like to get a budgetary estimate of the setup fee for your campaign, please request a quote.
  2. Monthly PPC management fees cover all of the work our team does month in and month out to meet — or exceed — your campaign objectives. Generally, management fees are proportional to the ad budget established for your campaign, that is, the money you pay directly to Google and other advertising platforms. Our monthly PPC management fees are $500 or 15% of your monthly media budget, whichever is greater.

Free PPC Audit

How successful is your current PPC campaign? Our free audit enables you to identify and fix issues that are limiting the effectiveness of your PPC campaign. The results of our audit will help increase your click-through rate, reduce the cost per lead and, ultimately, drive more sales leads and conversions. What have you got to lose?

Your PPC Audit

As a leading PPC agency, Higher Web Solutions has been delivering successful results for clients since 2002 — the year PPC marketing was born. Before creating a paid search campaign for our clients, we begin with a PPC audit of their ongoing campaigns.

What do your audit results include? Our PPC experts research and review your account settings, campaign structure, ad group structure, keywords, ad text, destination pages, and tracking.

Ecommerce PPC Management

PPC for e-commerce sites is one of the most effective ways to generate online revenue, if you are working with the right e-commerce PPC firm. Higher Web Solutions, a Premiere Google Partner and Accredited Professional for Bing Ads, has been doing PPC management for e-commerce companies since 2002.

Here is a rundown of the features of our campaign management system that have enabled us to stand out for so many years.

E-commerce PPC Management Technology

Our sophisticated technology enables us to manage highly complex, broad-scope campaigns with unmatched efficiency and tactical precision.

  • Automated, parameters set manually based on client ROAS goals
  • Keyword bid, device bid, and campaign budget allocation/prioritization automation.
  • Utilization of the smartest algorithmic technology on the market.
  • Capability to make thousands of campaign adjustments per day, per client
  • Capacity to provide advanced forecasting
  • Automated budget pacing to even out spending throughout each month
  • Advanced, granular reports that enable our team to make improvements based on data rather than educated guesswork

PPC Consulting

Higher Web Solutions offers PPC consulting services as a way to help companies determine whether and how they need to ramp up their campaigns, to assist companies with internal PPC specialists in execution, and to validate the effectiveness of campaigns already underway. Our senior, in-house PPC consultants perform all the work.

Are You a Good Candidate for Paid Search Consulting?

Not every company is in the right position to make use of a Bing Ads / AdWords consulting firm. The best fits for Higher Web Solutions — where we are consistently able to add significant value — include companies in these situations:

  • Companies that lack a PPC strategy or PPC marketing expertise, but have internal resources on staff to execute (copywriters, Web designers, Web developers, etc.)
  • Companies that have PPC expertise, but do not have enough internal resources to get the work done on a PPC advertising campaign month-in and month-out
  • Companies that have PPC expertise, but do not have enough internal resources to get the work done on a PPC advertising campaign month-in and month-out
  • Companies that need PPC but are not ready to launch a monthly campaign, either because they want to work together on a project to make sure the relationship is solid, or because they need proof of results to sell the PPC campaign internally to upper management
  • Companies that have PPC expertise, but do not have enough internal resources to get the work done on a PPC advertising campaign month-in and month-out
  • Companies that are currently working with a PPC vendor and want an audit performed to validate they are receiving a quality PPC marketing service

Google AdWords Management Services

A Certified Google Partner trusted by Google, we are fully qualified to take on your Google AdWords campaign management.

Rely on us to adhere to best practices for your Google AdWords campaign management services, and take advantage of all the complex opportunities available on the platform.

Among the key features of our AdWords campaigns: inventive strategy, meticulous execution and unparalleled transparency in our work and communication.

Why Choose Higher Web Solutions For Your Google AdWords Campaign Management

Expertise: A Certified Google Partner
Our in-house, full-time PPC specialists have successfully completed Google’s certification requirements. This gives us a thorough understanding of a very complex and constantly changing advertising platform. In addition, we have design and copywriting pros to produce high-impact ads and dynamic pay-per-click landing pages.

Stay Ahead of Your Competition
Because of our close relationship with Google, we are first to be briefed on product updates, new research and upcoming training events. This enables us to keep your campaign innovative, one step ahead of the competition.

Stability & Continuity
Google Partners not only have to have fully trained account managers, the agencies themselves must also be solid. We are. With a large, full-time staff and strong track record in multiple Internet marketing disciplines, we are an agency you can rely on for as long as your AdWords campaign runs.