Display Advertising

Use digital display advertising to drive visitors that convert into sales leads. It works – when you use the right display advertising agency.

Higher Web Solutions is an expert in three of the most effective types of online display advertising: Retargeting, Contextual Targeting and Site Targeting.

Our display advertising services will help you reach qualified prospects and generate excellent sales leads with high potential for conversion.

Our Complete Display Advertising Business


Retargeting (referred to as remarketing by Google) ads display to people who have already visited your website and who have already established themselves as prospects. When done correctly, retargeting increases conversion rates 50% to 100%, or more.

Contextual Targeting
Contextual targeting is keyword-driven, and displays ads on websites with content that matches the keywords the display campaign targets. When your ad displays, it is likely to be relevant and timely, improving the likelihood of your ad getting clicked.

Site Targeting
Site targeting displays your ads on a group of relevant websites selected by you and us. Site targeting enables you to deliver a precise message to a highly qualified audience, not only generating traffic and leads, but also enhancing brand awareness and brand affinity.


Higher Web Solutions has been a leader in display advertising since 1997. Our free audit enables you to determine the effectiveness of your current display campaign and point out issues that are limiting your results.

We will research and review the following areas:

  • Account Settings
  • Campaign Structure
  • Ad Group Structure
  • Keywords (for contextual campaigns)
  • Ads (image and text)
  • Destination Pages
  • Tracking

Retargeting Services

Display retargeting – marketing to existing customers and unconverted website visitors – can increase conversion rates 50% or more.

Our retargeting agency delivers successful campaigns using careful strategy, technical proficiency, precise messaging and persuasive ad design.

When working with us, expect transparent work and communication, strategic campaign management and technical expertise in every aspect of your retargeting services.

Social Media Advertising Agency

There are a lot of social media advertising companies around these days, but not all of them have more than 15 years of experience in traditional PPC and display management.

Higher Web Solutions does. A leader in B2B and B2C PPC and display advertising, we offer social media advertising to businesses of all kinds. If you are looking for creative ways to tap into the enormous social media audience to generate leads or direct e-commerce revenue, our social media advertising firm can help you.